ASSET is a renowned brand that has gained popularity for its exceptional services and remarkable ambiance. Located in an exquisite area, this establishment stands out for its unique features and attractions. With its recent rebranding, ASSET now offers an unforgettable experience for its guests, transporting them to a different world. The interior is beautifully designed, exuding an atmosphere that is both enchanting and captivating. The menu boasts a wide selection of signature drinks, each one expertly crafted to provide a sensational taste. ASSET promises a memorable time for its patrons, ensuring that they have an extraordinary dining experience. With its outstanding reputation and commitment to excellence, ASSET continues to be one of the most sought-after destinations for those seeking an elevated dining experience.
![](https://static.where-e.com/United_States/New_York/New_York_City/Asset_3477124f657d7078c7cbee4ee00591ae.jpg)
Reviews
ASSET is a great spot on the UWS. It seems to have recent rebranded and I’m loving it. The ambiance and drinks really steal the show for me. The interior is gorgeous and moody, almost like you’re being transported downtown or overseas. Happy Hour is M-F from 4-6pm and offers $10 select bites, $10 cocktails, and discounts on wine and beer.
Drinks: the drinks are pretty stellar. As a fan of tequila, I lean towards the Sizzling Peach and the Ube Rockin’ which are both delicious. Both are vibrant with a tasty rim.
Food: the food here is good, there are definitely some standouts, but I wouldn’t necessarily say the best part of the experience. The potstickers, spicy tuna crispy rice, and Japanese yakimishi fried rice are amazing. The fried rice has a great bit of crunch from the bacon and is a healthy portion size. Potstickers come in a delicious sauce and are incredibly juicy. The rock shrimp tempura was disappointing for a seafood fan. The breading overpowers the shrimp and leaves you feeling like you could find it in a frozen bag. The cauliflower was similarly breaded but the fry and flavor were much better. The eggrolls are good but a small portion for the price. Brussels sprouts are great, pretty standard. There are some great dishes and some misses, but overall the pricing is a little steep for what you’re getting.
Ambiance: the ambiance here is so so good. The music is great, the lighting is perfect, and the decor is magical. It’s sexy and sleek, perfect for a date or a group of friends on a night out.
Service: Amazing service all around. Bartenders (Jerome and others… unsure of their names) are all super friendly and helpful. Wait staff is similarly accommodating and knowledgeable.
Come to ASSET for the happy hour or to have a drink at the bar, grab a couple of snacks, and enjoy the vibe. Alternatively, impress a date with their great atmosphere and a few great bites.
We have been to Asset a couple of times over the years for dinner or drinks. We stopped by tonight for an after dinner drink at the bar. This place is a great spot for a nice sophisticated drink!
It’s perfect experience! The amazing bartender is in the second floor☺️ The best baked camembert, incredible scallops, tasty steaks. Not trivial taste of everything❤️
I would highly recommend it and I'm certain that I’ll come back again and again)
ASSET, an oasis of Pan-Asian flavors nestled in the vibrant Upper West Side, is your passport to a world of culinary bliss. With Central Park, the Beacon Theater, and the American Natural History Museum as its neighbors, it’s the perfect prelude to an unforgettable day of exploration. From innovative Asian-inspired dishes to handcrafted cocktails that will elevate your evening, ASSET is where every meal becomes a memorable adventure. Join me in savoring the artistry of flavors at ASSET.
First and foremost -Out bartender JC and the manager Morgan - were THE best! They took such great care of us. JC took a chance making me a drink with Gin off the top of his mind and boy did it blow my mind. Phew! It was delish! Go in ask for the Morgan special gin and tonic. Thank me later ;)
Yellow tail crudo- Excellent presentation, so fresh,
so decadent and savory with a kick! ;)
Chilean sea bass skewers-what a light and refreshing Asian twist on a pincho!
The ambiance is perfect for a date night or meeting up, and the music is perfect for a fun night out.
Definitely coming back to Asset. I highly recommend this place! You won't be disappointed. Go now!
We originally were going to Da Capo and what a happy accident that it ended up being closed. We stumbled in Asset and J.C was there to take care of us. We had the late night bites because we came after a Philaharmonic show. We ate the pork potstickers, spicy tuna crispy rice, and J.C recommended the cauliflower and all were delicious!
For our final act we asked J.C. to make use a special, taste shot and he did not disappoint. It was overall an amazing time and we will be back!
Thanks for a great post-show experience 💕💕
A delightful date spot on the UWS. Wonderful vibes, cool space. The cocktails really shine here and the food rocked. Don’t miss the steak with chimichuri and garlic Parmesan fries.
I love Asset. The food is is delicious. I had Branzino with panzanella salad. The service is great. It’s nice to eat outdoors or at the bar.
Location
329 Columbus Ave, New York, NY 10023, United States
Hours
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Monday
04:00 PM - 11:00 PM
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Tuesday
04:00 PM - 11:00 PM
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Wednesday
04:00 PM - 11:00 PM
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Thursday
04:00 PM - 11:00 PM
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Friday
04:00 PM - 11:00 PM
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Saturday
11:30 AM - 02:00 AM
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Sunday
11:30 AM - 10:00 PM
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